Dublin creative agency Folk Wunderman Thompson has secured the advertising account for Water Safety Ireland following a competitive tender process.
The government body promotes safe attitudes and behaviours in and around Irish waters and joins the Folk client portfolio alongside Vodafone, Lidl, An Post, Bord Gáis Energy, Irish Life, Brennans and the Irish Cancer Society.
“This is incredibly exciting for the agency. Throughout the pitch process, we’ve been inspired by the important work carried out by Water Safety Ireland, and their commitment to keeping our waters safe,” said Abi Moran, CEO of Folk Wunderman Thompson.
“We’re looking forward to translating this commitment into campaigns that strive to reduce aquatic fatalities in Ireland.”
Roger Sweeney, deputy CEO and marketing manager at Water Safety Ireland, said: “We’re delighted to be working with Folk Wunderman Thompson, and look forward to seeing the impact of the agency’s strategic insight and creative talent.
“The education and training that Water Safety Ireland provides plays a pivotal role in fostering a culture of safer attitudes and behaviours in all those who live, work and play on or near water in Ireland. This new partnership marks an exciting new chapter in this work.”
Folk operates in 110 countries and employs 109,000 people globally. Accounts for Folk Wunderman Thompson parent DDFH&B Ltd show turnover increased from €8.1m to €13.9m in 2021, with profit up from €632,600 to €2.6m. The firm employs around 65.
Source : Business Plus